WHY EVERY SERIOUS MAKEUP ARTIST SHOULD ATTEND IMATS A.KA.
INTERNATIONAL MAKEUP ARTISTS TRADE SHOW WWW.IMATS.NET
By Diana Rangel
Back in the late 90's I was just about DONE with office work and I wanted some excitement in
my work life. I had worked as a Telemarketer, Office Manager, Life Insurance sales, Account Executive and PC sales chick and was very bored. I hated dealing with office politics and still do. I like my freedom. I wanted to be my own boss and have control.
At that point I was very energetic and I wanted to incorporate my love of drawing into a business. I noticed all the fun MAC makeup artists seemed to be having in the Macy's at the West Covina Mall ( a suburb of LA) and was intrigued.
I thought, Why not make women feel beautiful and still be able to draw but NOT on paper this time?
At that time, I had a friend who worked for MAC and seemed to live a FUN life, while remaining artsy and that- seemed ideal. But I wanted more than the makeup counter, I wanted to be a Freelance Makeup artist for FILM or Television and be on sets. That seemed so interesting and respectable and oh so artsy. I imagined myself on set in some crazy location or inside a studio doing big things.
How Could I be sure this was the life for me?
I would have to be exposed to makeup artist CULTURE or hubs in order to find out if I was one of them. But where? I found the right place at IMATS in Pasadena CA in 2001. It has always been a 3 day event and this year its been 20 years since Michael Key and Makeup Artist Magazine produce this mega-ever-so-growing event. You know Comicon, right? Well this is the same thing, to the makeup
artist community but without any cosplay. I would get to hear keynote speakers that were in film and really making it in the business and get really close to this environment. This was a breeding ground for budding MUA's and a necessity for experienced makeup artists already in the business.
I was so impressed at all the booths for different makeup brands, shops and special effects companies from all over the country. People from all over the world attend to get very impressive discounts and equally important instructors.
forward 14 years of doing makeup on film, tv, photography and special effects.
This year IMATS falls on January the 13-15.
There you can see live Demos of makeup artists doing elaborate makeups either in contests or simply to promote the product sponsor. You could hit about 200 active booths full of makeup brands, companies, schools and FX. Booth's such as Anastasia, NYX, Sugarpill, Wolfe, Kat Von D and others may have the actual CEO's there such as Anastasia. You may even get a photo op with a famous Makeup impresario. I saw Kat Von D at her booth last year 2016 taking pics with fans of her wildly successful makeup line. I've caught Makeup Celeb Vloggers like Jeffree Star a booth picking out lip tar a couple years back. I want to meet Kandee Johnson most out of that bunch and Wayne Goss is really cool in my book. Something about the way he Vlogs that shows a very chic professional guy getting it done.
What I really dig though, and what really made me want to go to a makeup school was being able to hear what the TOP DOGS in makeup are like. Award-winning artists such as Ve Neil, Todd MacIntosh etc. get a chance to give seminar courses and hear them talk about the business. THIS IS THE REAL PAYOFF and if you can't see that, please take my advice and hear them speak.
You can also watch Demos by OSCAR award-winning artists. I don't get caught up with the small-fish vlogger drama, I like to pay attention to the Speakers giving tips. That is the best way to economically advance your makeup business, by learning. No where can you BUY makeup and LEARN makeup in one spot for 3 exciting days like at IMATS.
Pasadena Convention Center is where it will take place this year. GOLD SILVER AND WHITE RED AND BLUE Pro-card holders get a sneak preview on Fridays, where the general public is NOT allowed. This gives pros an opportunity to take our time, and speak with other MUAs and the booths can give us that extra attention we need. It is a place BY MUA's for MUA's that are deep in the business. Saturdays and Sundays are very crowded with people trying to get the deals but its almost not worth it for me, because going Friday is much more convenient. But catching special Speakers on Saturday and Sunday is the only time I like to go again, and there is always someone extremely interesting talking. This Sunday the Cast and Makeup team of the LOST BOYS movie will attend and special guest speakers and give us a glimpse at makeup done for the film. Experts give us a bit more insight into their lives here and gives us a glimpse into this business. If you are in it for the glamour and fame, I doubt you'll truly succeed. This job takes extreme sacrifice and its finally being noticed by the masses. I know this year will break attendance records and it will continue to grow by leaps and bounds.
I usually go alone to SOAK up the experience Lone-wolf style but this year I will have a guest with me. Im very excited.
WHAT I USUALLY BUY AT IMATS
Every makeup artist is different and has different needs and clientele, so I will only state what
I'm looking forward to buying this year.
Anastasia Lip Pallete – It sure looks like the HOT item to get so I will be able to check it out. Im tired of making my own, and I get a sick discount.
Wolfe FX body Paint makeup- Why? because its amazing and it's bright body paint that is non toxic and good quality, not to mention, stackable watercolors!This is the only place you can get a great deal besides Naime's, Frends beauty and such. But here I can talk to the actual brand and get that extra insight into the brand. My no-fail brand!
I also stock up on sponges, brush cleaner, tools and other off the wall items you cant find anywhere else. Try the Graftobian or RCMA brand, it is used in Television and film and its much better priced than the popular brands and gives you the edge on your business.
In conclusion, GO to IMATS if you're curious about Makeup Artistry or just a big fan of makeup and the people applying it. You cannot go wrong at this amazing convention!!
PS. BUY LASHES!!! Oh, and the film set thing, it happened!
for tickets visit www.imats.net
to email me Fiercemakeup@gmail.com add me in instagram @dianarangelmakeup
MY THOUGHTS/TIPS ON THE JOHNNY RAMONE TRIBUTE 2016
@ Hollywood Forever Cemetery
Fact: This event started in 2004 and I've been going since 2005.
Its my TOP LA event and I've only missed one year IN protest- my reasons were posted when i happened.
one great reason to attend this year:
it may be the last year it happens. it is through an actual ramones
loved one that this is taking place.
henry rollins will be in attendance.
i can drink alcohol and bring it in too!
Early arrival is very encouraged, because the stuff that happens BEFORE the movie begins is the best.
LATECOMERS SHOULD USE UBER TO GET IN LINE FASTER
Kids are Free but people will be DRINKING at this event, don't expect a G RATED audience.
Better go super early because this year will get super packed like NEVER before due to all the publicity from KLOS.
MUST DO: once you enter the cemetery- go sharply left and you'll end up at the grave
of dee dee ramone, the only ramone buried in la. Johnny ramones statue will be close to the event area, next to the main mausoleum.
metallica's kirk hammett will be displaying his art and collectibles inside the mausoleum.
People I've met there:
Henry Rollins, PJ Soles, Monte A. Melnick, Arturo Vega (RIP)
Tommy Ramone (RIP) Marky Ramone, CJ Ramone, Jerry Only
Some were official meet n greets, others were spontaneous.
I've also spotted Lisa-Marie Presley, John Waters, Johnny Depp was a circus lol,
Dita von teese, Tracey Lords n Many many more people.
Once it gets dark walking around the cemetery is not recommended unless you know the layout really well. The Security team is very alert- although very professional here. COME EARLY and bring a cooler with drinks and food and this will be enjoyable. If you are coming after dark, you will be assed out of places to lay the blanket at and will have to buy overpriced drinks and food at food trucks.
You'll definitely miss the show waiting in a long line.
this year, john doe from the band x will be conducting a q & a session with the
cast of the ramones movie 'rock & roll high school . any true ramones fan should check it out.
Try to bring a thick blanket and put a sheet over it. preparation is key to enjoyijng
this extremely unique event. it may even be the last year that it happens.
i gotta give it to linda ramone for keeping the legacy alive and classy. i have
my strong opinions but i usually enjoy this event very much.
kids are free this year but remember, punks will be in attendance, being....punks.
this may not be the quietest movie going experience, that's for sure.
buy a licensed ramones t-shirt from the tents
- super quality hard to find items.
Presented by linda ramone
ticket link here
http://hollywoodforever.ticketfly.com/event/1205111-johnny-ramone-tribute-2016-los-angeles/ TO BUY TICKETS
like me on facebook https://www.facebook.com/MAKEUPBYDIANARANGEL
You can imagine how happy it made me to have my makeup
work on a HUGE trailer
thank you www.Condom-Nation.org and AHCF for the opportunity to help promote Safe Sex. One of the things that has made me proud! This pic was taken in Santa Monica, CA
I am currently seeking more Jobs like this! I've certainly had much experience with Advertising and Print work!
I've been going to Clifton's Cafeterias (yes there were more than one) since the early 1980's when Downtown Los Angeles was the grimiest, filthiest, scummiest city hub ever.
in the 80's, President Reagan had set the mentally Ill, plus criminals free to roam the streets and to pretty much die there, plus street crime was very high. The reason I was always there was my mom, she was always a hustler. No, not THAT kind of hustler, but as an immigrant with 2 kids who had alot of pride, she refused to go on Welfare or food stamps and sold different items to the people she knew and their friends, church friends, etc. One of the things she did on the side, because she worked 40 hours a week as a seamstress, was sell gold jewelry. So we always went to Downtown LA off of Broadway and 7th (one block from where Id live as an adult for a few years) to St. Vincent's Jewelry center. Almost every trip to DTLA required a pit-stop to my favorite spot to eat, Clifton's Silver Spoon Cafeteria on 7th st.
CLIFTON'S SILVER SPOON? yes, the evidence is here in these photos I took from the net. Notice the address.
EVERYONE WAS WELCOME HERE!
THE CLIFTON'S I NEVER GOT TO SEE.....
the FUTURE OF CLIFTON'S BROOKDALE, MEET THE NEW OWNER!
WILL YOU VISIT THE NEW CLIFTONS?